Matt Kingdon, "The Science of Serendipity: How to Unlock the Promise of Innovation"
English | ISBN: 111847810X | 2012 | EPUB | 254 pages | 7 MB
Innovation. The word might make you think of Silicon Valley. But innovation isn't the sole province of start-ups. They didn't invent it, and they're not always the ones from which we can best learn.
As Matt Kingdon argues in The Science of Serendipity, it's corporate innovators battling within large, established organisations who are the field's real heroes. Tapping into 20 years of experience on the front lines of innovation-bringing new products and services to market and helping organisations become more creative-Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see-and seize-opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?