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The Librarian's Nitty-Gritty Guide to Content Marketing

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The Librarian's Nitty-Gritty Guide to Content Marketing

The Librarian's Nitty-Gritty Guide to Content Marketing by Laura Solomon
English | June 22nd, 2016 | ASIN: B01GW4FSCC, ISBN: 0838914322 | 128 Pages | EPUB | 2.26 MB
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?"

Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:
* defines the essential characteristics of effective content marketing;
* explores methods of audience assessment;
* demonstrates how to optimize content for sharing;
* explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;
* describes meaningful metrics for the library context;
* points out 5 common mistakes and how to avoid them;
* provides a template for creating personas; and
* includes first-hand accounts from library marketers.

Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

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Tags: Librarian, Gritty, Content, Marketing


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